The new Aesop Hanover store is an example of the Melbourne-based cult skincare brand's continued expansion into Germany. Located within the city's Kastens Hotel Luisenhof but boasting its own street entrance, the new store continues in the Aesop tradition of blending their signature aesthetic with local heritage and history.
The intimate space is a rich example of the brand's narrative as championed in its interactive retail offerings, including in-store treatments and opportunities to try out product. Designed by Munich-based interior design agency Einszu33, the space took inspiration from the Frankfurt Kitchen, a modern fitted kitchen system developed for a housing project in Frankfurt in the 1920s.
The charming Aesop Hanover boutique carries the Australian brand's entire skin, body and hair care range.