Few changes have been made to the Bikini Village brand since it was launched in 1978. In order to keep up with the times, the swimwear retailer began an ecommerce website at the end of last year and is now embracing a fresh new identity, complete with an all-new logo and store concept.
Bikini Village's new image is toned down and lets its colorful attitude and merchandise speak for itself. The new golden logo is minimal, yet evocative of the sun, beach and tans. Since swimwear can often be intimidating to browse for and buy, the new store design aims to create a comfortable shopping atmosphere.
The first redesigned Bikini Village concept store will coincide with the reopening of the CF Galeries d’Anjou store in Montreal, targeting a broad demographic of female consumers.