A soon to be built McDonald's location in St. Joseph, Missouri, is being heralded as the "McDonald's of the future" due to its upscale interior and customizable menu options. In recent years, McDonald's has made drastic changes to its restaurants and menu. This new location plans to take the changes even further by testing out a few experimental ideas of its own.
Unlike other McDonald's restaurants, the St. Joseph location will feature a bigger dining area with a modern interior. In addition to the contemporary decor, the store will also boast more customizable menu options. For instance, the store plans to extend McDonald's existing Create Your Taste menu beyond burgers to include customizable dessert options as well. In addition to the custom entrees and desserts, customers will also be able to order all-you-can-eat fries.
The experimental McDonald's location demonstrates how the chain is continuing to tweak its atmosphere and menu in an effort to cater to changing consumer preferences.
Why This Trend Is Growing
- Upscale Fast Food
- Opportunity to create fast food restaurants with upscale interiors and customizable menu options to appeal to changing consumer preferences.
- Customizable Desserts
- Opportunity to introduce customizable dessert options in fast food restaurants, expanding beyond traditional meal customization.
- All-you-can-eat Fries
- Opportunity to offer all-you-can-eat fries as a unique selling point in fast food restaurants, providing an incentive for customers to visit.
Industries Being Reshaped
- Fast Food
- Disruptive innovation opportunities in the fast food industry involve creating new fast food restaurant concepts with upscale interiors and customizable menus.
- Restaurant Interior Design
- Opportunities for disruptive innovation in restaurant interior design include creating modern and upscale designs to enhance customer experience.
- Dessert Market
- Disruptive innovation opportunities in the dessert market include introducing customizable dessert options in fast food restaurants to meet evolving consumer demands.
