This new boutique in Montreal is the home of Atelier New Regime, an up and coming brand in the city. The brand chose to open their first boutique in St.-Henri, a historically blue collar Montreal neighborhood on the come up, now occupying a ground level of a low-rise building. The interior of the shop itself is almost entirely bright orange, with a rectangular tube-shaped light fixture on the ceiling. In addition to the walls, the shop features entirely orange fixtures and carries the streetwear brand's entire range.
Atelier New Regime is a Montreal-based streetwear brand launched in 2009 by brothers Koku and Gildas Awuye and Setiz Taheri. The shop on St.-Henri is constructed from steel and was realized by local design practice Consult.