This new boutique in Montreal is the home of Atelier New Regime, an up and coming brand in the city. The brand chose to open their first boutique in St.-Henri, a historically blue collar Montreal neighborhood on the come up, now occupying a ground level of a low-rise building. The interior of the shop itself is almost entirely bright orange, with a rectangular tube-shaped light fixture on the ceiling. In addition to the walls, the shop features entirely orange fixtures and carries the streetwear brand's entire range.
Atelier New Regime is a Montreal-based streetwear brand launched in 2009 by brothers Koku and Gildas Awuye and Setiz Taheri. The shop on St.-Henri is constructed from steel and was realized by local design practice Consult.
What's Driving This Trend
- Orange-themed Stores
- Designing stores with a monochromatic orange theme could be a unique branding strategy for streetwear boutiques.
- Hyper-local Branding
- Developing a brand identity rooted in the history and culture of a specific local neighborhood could help establish a loyal and dedicated customer base.
- Rise of Streetwear Brands
- The increasing popularity of streetwear fashion can offer opportunities for new and emerging brands to enter the market and establish a name for themselves.
Who This Affects Most
- Retail
- Implementing unique and eye-catching store designs could attract more customers and lead to increased sales.
- Fashion
- Studying and incorporating local history and culture into fashion designs could create a narrative that resonates with consumers.
- Design
- Creating innovative and visually appealing store designs can enhance a brand's identity and contribute to its success.
