The Plus Bus is a mobile boutique that is bringing plus-size clothing directly to consumers. Not only does the shop help consumers find stylish clothes in extended sizes, but it also accepts second-hand garments.
Set to launch on April 14th in Los Angeles, The Plus Bus is a mobile shopping experience designed for plus-size women. The premise behind the shop is that women can bring in plus-size garments they no longer wear in exchange for cash or store credit. The store credit can be used to purchase other garments in the shop at heavily discounted prices. Unlike traditional retail, the swap shop culture created by The Plus Bus gives plus-size shoppers a safer and more enjoyable shopping experience.
The mobile boutique not only caters to the needs of plus-size shoppers, but it also promotes a sustainable retail culture premised on the resale of gently used garments -- a concept that those attending Trend Hunter’s Los Angeles innovation conference are sure to take note of.