The 'Body Studio' is a new department from Selfridges that combines a range of clothing with a wellness cafe and a fitting studio in order to make sure that women are able to look and feel their best.
The 37,000 square foot space is now the store's largest department, featuring a range of lingerie, loungewear, sleepwear, sportswear and more. In the Body Studio, there are several mannequins on display that adopt incredibly athletic poses, which will catch the eyes of consumers who are interested in athleisure.
Inside the Body Studio, there's the Fit Studio, a dedicated space for women to book a professional fitting. To complement all facets of the space, there's also The Hemsley and Hemsley café, which supports the attitudes of health and wellness throughout the retail space.
Key Themes Behind This Trend
- Integrated Bodywear Departments
- Opportunity for retailers to integrate clothing, wellness services, and food to create a holistic shopping experience.
- Athleisure Fashion
- Growing demand for clothing that is both stylish and functional creates opportunities for designers and retailers to capitalize on the athleisure trend.
- Personalized Fitting Services
- Offering professional fitting services to customers can enhance the shopping experience and improve customer satisfaction.
Where This Applies
- Fashion Retail
- Fashion retailers can create integrated bodywear departments to attract customers and provide a unique shopping experience.
- Wellness and Fitness
- The integration of fitness and wellness services in retail spaces offers opportunities for growth and expansion within the industry.
- Food and Beverage
- Collaborating with cafes or offering in-store dining options can attract customers and increase revenue for retailers.
