The Apple Earth Day 2016 celebrations have seen the brand overhaul the look of its retail locations with green accents, new uniforms and signage advertising the fact that the stores run on 100% renewable energy. The brand has expressed that its goal is to have all of their retail locations running on renewable energy.
With Earth Day 2016 taking place on Friday, April 22, the temporary retail makeovers suggest the tech brand is hoping to improve on their image by communicating their commitment to the environment.
Thus far, photos have been shared to social media platforms that highlight the presence of the campaign in countries including Belgium, China, France, Hong Kong, United Kingdom, Spain, Japan and Italy, in addition the United States.
Earth Day Retail Makeovers
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Earthy Leaf-Embellished Manicures
Collaborative Eco-Friendly Breweries
Planetwide Selfie Campaigns
Competitor-Slamming Print Ads
Social Tree-Planting Initiatives