Top 40 Interactive Ideas in May

From Pop-Up Styling Stations to Interactive Music Galleries

— May 28, 2016 — Marketing
The top May 2016 interactive ideas showcase a number of events and services that highlight the desire for experience-driven brand interactions.

A recent London re-launch of the global Art of Patron event series included a variety of tastings and interactive experiences. While guests enjoyed Patron-based cocktails, they were also invited to put on a VR headset and be transported to the brand's distillery in Mexico, providing a full immersion in the cultivation process.

Separately, European fashion brand COS presented an interactive retail forest installation designed by architect Sou Fujimoto at this year's Milan Design Week. The installation featured models standing amidst a "forest of light" donning clothes from the brand's spring summer 2016 collection. The brand has presented an installation at Milan Design Week (aka Salone de Mobile) each year since 2011.
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40
Inquizative Museum Platforms
Inquizative Museum Platforms
The ASK Brooklyn App Prompts Asking Experts Questions in Real-Time
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39
Interactive Music Galleries
Interactive Music Galleries
The Grammy Museum Gallery Includes Interactive & Educational Sections
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38
Experiential Literature Pop-Ups
Experiential Literature Pop-Ups
Audible and Cityreads Bring Greater Dimension to Books
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37
Kid-Friendly Earth Day Celebrations
Kid-Friendly Earth Day Celebrations
The Party for the Planet Event Celebrates Earth Day at Disney
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36
Mother's Day Scavenger Hunts
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
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35
360-Degree Auto Advertisements
360-Degree Auto Advertisements
Gigi Hadid Helps to Tease the Launch of the New BMW M2
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34
Digital Superhero Posters
Digital Superhero Posters
These AR Posters Transform People into Batman or Superman
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33
Interactive VR Experiences
Interactive VR Experiences
Limitless Entertainment's Gary the Gull Employs Pixar Principles
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32
Interactive TV Shows
Interactive TV Shows
The Twilight Zone Reboot Will Be a Cross Between a Movie and a Game
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31
Interactive Opera Performances
Interactive Opera Performances
The Opera Peep Show Allows Guests to Choose Their Opera Experience
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30
Commemorative Social Media Filters
Commemorative Social Media Filters
Snapchat's Purple Rain Filter Serves as a Tribute to Prince
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29
Political Geofilter Ads
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
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28
Ephemeral App-Install Campaigns
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
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27
Snapchat Television Revivals
Snapchat Television Revivals
The Cribs Snapchat Series Will See the Relaunch of the MTV Hit
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26
Integrated Social Racing Campaigns
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
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25
Integrated March Madness Campaigns
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
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24
Dueling Vigilante Billboards
Dueling Vigilante Billboards
This Interactive Billboard Ad for Daredevil is Powered by Hashtags
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23
Canned Meat-Themed Museums
Canned Meat-Themed Museums
The Spam Museum Celebrates the History of Canned Meat
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22
Utility Vehicle Snapchat Campaigns
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
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21
Interactive Forest Retail Experiences
Interactive Forest Retail Experiences
The COS Display Uses Light and Art to Immerse Shoppers
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20
Board Game Installations
Board Game Installations
Giant Monopoly at Trafalgar Square Marks the London Games Festival
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19
Technicolored Branch Installations
Technicolored Branch Installations
This Emanuelle Moreaux Project Features Hanging Elements
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18
Ice Cream Parlor Pop-Ups
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
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17
Candy Giveaway Billboards
Candy Giveaway Billboards
This Interactive Candy Advertisement Gives Out Gummy Sweets
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16
VR Kitchen Simulators
VR Kitchen Simulators
IKEA's Virtual Reality Kitchen Experience Introduces Dream Kitchens
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15
Eco Fashion Installations
Eco Fashion Installations
H&M Celebrates World Recycle Week with a Consumer-Powered Display
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14
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
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13
In-Store Flower Trucks
In-Store Flower Trucks
Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets
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12
Gold Star Snapchat Lenses
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
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11
Suspended Floral Gardens
Suspended Floral Gardens
Rebecca Louise Law's Bikini Berlin Installation is Striking and Sensory
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10
Cherry Blossom Bars
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
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9
Branded Design Exhibits
Branded Design Exhibits
The Nature of Motion Exhibit Aims to Connect Nike to the Design Community
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8
Immersive Tequila Experiences
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
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7
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
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6
Members-Only Pop-Up Shops
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
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5
Delivery Van Showrooms
Delivery Van Showrooms
The Salone Del Automobile Installation is Housed Inside a Delivery Van
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4
Interactive Football Cleat Launches
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
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3
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
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2
Adult Ball Pit Bars
Adult Ball Pit Bars
This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks
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1
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
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