In order to kick off the launch of the all-new BMW M2, supermodel Gigi Hadid was brought on to create an interactive film experience for the automotive brand.
The video shows Gigi Hadid getting into one of the M2 cars and instructs viewers to keep their eyes locked on her vehicle. This quickly becomes very challenging as the cars weave between one another, making it much harder to see Hadid's car. In the 360-degree version posted to YouTube, it's a bit easier to distinguish the cars from one another.
The 'Eyes on Gigi Hadid' is hosted on a BMW microsite and the experience was created in both normal and immersive 360-degree video formats in order to make sure that everyone could get their eyes on the new model.