In order to kick off the launch of the all-new BMW M2, supermodel Gigi Hadid was brought on to create an interactive film experience for the automotive brand.
The video shows Gigi Hadid getting into one of the M2 cars and instructs viewers to keep their eyes locked on her vehicle. This quickly becomes very challenging as the cars weave between one another, making it much harder to see Hadid's car. In the 360-degree version posted to YouTube, it's a bit easier to distinguish the cars from one another.
The 'Eyes on Gigi Hadid' is hosted on a BMW microsite and the experience was created in both normal and immersive 360-degree video formats in order to make sure that everyone could get their eyes on the new model.
Why This Trend Is Growing
- 360-degree Auto Advertisements
- 360-degree video ads offer immersive experiences that capture viewers' attention in a crowded advertising landscape.
- Interactive Film Experiences
- Brands are integrating interactive elements into their films to engage their audience and create a more memorable experience.
- Celebrity Collaborations
- Collaborating with celebrities can help brands generate buzz and excitement around new product launches.
Industries Being Reshaped
- Automotive
- The automotive industry can utilize 360-degree video ads to showcase their vehicles in a unique and engaging way.
- Advertising and Marketing
- Companies in the advertising and marketing industry can offer immersive film experiences to their clients as a way to stand out from competitors.
- Entertainment
- The entertainment industry can leverage celebrity collaborations to promote movies, TV shows, and events, creating a strong connection with their audience.
