Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Gigi Hadid Helps to Tease the Launch of the New BMW M2

 - Apr 18, 2016
References: eyesongigi & digitalbuzzblog
In order to kick off the launch of the all-new BMW M2, supermodel Gigi Hadid was brought on to create an interactive film experience for the automotive brand.

The video shows Gigi Hadid getting into one of the M2 cars and instructs viewers to keep their eyes locked on her vehicle. This quickly becomes very challenging as the cars weave between one another, making it much harder to see Hadid's car. In the 360-degree version posted to YouTube, it's a bit easier to distinguish the cars from one another.

The 'Eyes on Gigi Hadid' is hosted on a BMW microsite and the experience was created in both normal and immersive 360-degree video formats in order to make sure that everyone could get their eyes on the new model.