Japan's Shinjuku station is a popular place for interactive billboards to be stationed, including one of the latest, a candy advertisement from Kanro Gelee Pure.
The 'Mystery Touch' billboard features a wall that's decorated with 3D hearts and a mouth-shaped opening that gives out a random sampling of the brand's products. Since there are few people who can resist a giveaway, especially when it involves something as tasty as candy, the public has been flocking to this installation in the Shinjuku Station Metro Promenade.
Previously, Shinjuku station has also hosted billboards that can be hugged, scratched and popped by people passing by. As ever, interactive billboards continue to be the most winning way to amuse commuters.
Why This Trend Is Growing
- Interactive Billboards
- Technology advancements can help to personalize customer experiences through advertising
- Experiential Marketing
- Innovative and unique interactions, like candy giveaways, can drastically improve brand awareness, affinity, and recall
- Location-based Marketing
- Placing interactive billboards in high-traffic areas can attract more customers, create brand interest and build customer relationships
Industries Being Reshaped
- Advertising
- Interactive billboards have the potential to revolutionize traditional advertising as they increase customer engagement and brand recall
- Marketing
- Experiential marketing strategies can improve customer relationships and affinity, potentially leading to increased sales, loyalty and retention
- FMCG
- Location-based marketing can be a great way for fast-moving consumer goods companies to drive customer engagement and spark interest in their products
