Japan's Shinjuku station is a popular place for interactive billboards to be stationed, including one of the latest, a candy advertisement from Kanro Gelee Pure.
The 'Mystery Touch' billboard features a wall that's decorated with 3D hearts and a mouth-shaped opening that gives out a random sampling of the brand's products. Since there are few people who can resist a giveaway, especially when it involves something as tasty as candy, the public has been flocking to this installation in the Shinjuku Station Metro Promenade.
Previously, Shinjuku station has also hosted billboards that can be hugged, scratched and popped by people passing by. As ever, interactive billboards continue to be the most winning way to amuse commuters.