This #MarchMayhem Allstate campaign ran during the 2016 NCAA March Madness tournament and integrated several social media platforms. The creative integrated campaign from the insurance brand featured real-time Tweets and Snapchat ads that combined to create an engaging unified experience.
With Allstate being the official corporate sponsor of the NCAA, the campaign had considerable reach, with the Snapchat ads ran within the dedicated March Madness Discovery story, which featured behind-the-scenes glimpses and up-close highlights of the annual men's college basketball tournament.
The integrated #MarchMayhem Allstate campaign also featured astronaut Buzz Aldrin and sportscaster Dick Vitale battle it out on Twitter over the perfect March Madness bracket, with the playful rivalry displayed through a Tweet exchange as well as on the platform's live video streaming app, Periscope.
This Allstate Campaign Includes Real-time Tweets and Snapchats
Rebecca Byers — April 10, 2016 — Marketing