COS is a European fast fashion brand that recently teamed up with architect Sou Fujimoto to create an interactive display experience using light and shapes to showcase garments as well as immerse the shopper into the monotone collection. The recent line focuses on monochromatic colors that are further emphasized using beams of light create a forest of sorts that consumers could walk through to browse the new designs.
The installation, entitled 'Forest of Light' featured bright spotlights shining from the ceiling that displayed models wearing the new collection as if they were standing trees at the Cinema Arti. The lights shift in transparency casting shadows on the garments while the added element of fog further adds to the experience as shoppers move through the installation.
The COS Display Uses Light and Art to Immerse Shoppers
References: cosstores & spoon-tamago