The Cribs Snapchat series revival is a recently announced development from MTV that will delight fans of the ephemeral platform and the television series at once.
Expected to launch within the MTV Discovery story sometime in June 2016, the Cribs Snapchat series will pick up where it left off in the early 2000's, providing an intimate experience of residences occupied by some of Hollywood's biggest stars.
Sure to be a hit with Millennials and Gen Z consumers, the Cribs Snapchat revival is one of the foremost examples of brands using the ever-expanding platform in a way that blends both new and old audiences. Snapchat also recently partnered with the Tribeca Film Festival in order to host a short film competition that saw the final four stories shared on a special Discovery story.
What Makes This Trend Stand Out
- Snapchat Television Revivals
- Opportunity to revive popular television series using Snapchat to target Millennials and Gen Z consumers.
- MTV Discovery Story
- Opportunity for brands to collaborate with MTV and leverage the Discovery story feature on Snapchat to engage with a wide audience.
- Snapchat Short Film Competition
- Opportunity for filmmakers to showcase their work on Snapchat through partnerships with established film festivals like Tribeca.
Sectors Adopting This
- Media and Entertainment
- Opportunity for media companies to adapt and revive popular TV shows on Snapchat to reach younger audiences.
- Marketing and Advertising
- Opportunity for brands to collaborate with Snapchat and MTV to create engaging content and reach a wider consumer base.
- Film and Festival Industry
- Opportunity for film festivals to partner with Snapchat to promote and showcase short films, reaching a wider audience through the platform.
