As part of the promotions for the release of the second season of Netflix's original series Daredevil, an interactive billboard ad was set up in one of the busiest areas of downtown Toronto.
In total, there were three separate character billboards for Daredevil, Punisher and Elektra that were arranged closely together. Each was branded with a hashtag and every 48 hours, the character with the most social media mentions could inflict damage to the other two characters' billboards. With time, the interactive outdoor billboards became filled up with bullet holes, slashes, painful bruises and even a few deadly 3D weapons.
The creative social media-powered billboards offer a clever way to engage young members of the public across multiple advertising channels.
What's Driving This Trend
- Interactive Outdoor Billboards
- Interactive billboards that engage users through social media for real-time effects.
- Social Media-powered Advertising
- Advertising campaigns that leverage social media mentions to drive engagement and interactivity.
- Real-time Audience Engagement
- Using live audience participation to create dynamic and interactive advertising experiences.
Who This Affects Most
- Advertising
- Opportunity for advertisers to create innovative campaigns that capture the attention and participation of target audiences.
- Entertainment
- The entertainment industry can explore social media-powered promotions to engage audiences and generate buzz for new releases.
- Technology
- Leveraging technology and social media integration to create interactive and engaging advertising experiences.
