To celebrate the legacy of music legend and style icon Prince, Snapchat released a Purple Rain filter. The musician's passing has promoted many touching tributes and now Snapchat users have a way to create a personalized tribute of their own.
Unlike other Snapchat filters that revolve around distorted facial proportions and quirky animations, the Purple Rain filter is relatively simple. The filter consists of nothing more than a few purple-colored rain drops falling from the corner of the screen. The filter only works on photos, forcing users to dedicate a silent tribute to the late musician. The colorful rain drops are meant to pay tribute to the singer's 1984 rock musical titled 'Purple Rain' and his studio album of the same name.
The new filter serves as a creative and tasteful way for Snapchat users to pay tribute to an artist who will remembered for revolutionizing the state of music.
What's Driving This Trend
- Commemorative Social Media Filters
- Creating specialized filters to pay tribute to an individual's legacy on social media platforms.
- Personalized Tributes
- Enabling users to create personalized tributes using digital elements like filters and animations.
- Emotional Engagement
- Increasing emotional engagement on social media platforms through meaningful and sentimental content.
Who This Affects Most
- Social Media Platforms
- Developing features and functionalities that allow users to express themselves and pay tribute to individuals.
- Digital Marketing
- Utilizing personalized tributes and commemorative filters for brand promotion and user engagement.
- Entertainment Industry
- Exploring opportunities to incorporate digital memorials and tributes into music and entertainment experiences.
