'Nuestro Natural' is the name of a new consumer club that aims to make it easy for the Hispanic American market to purchase inexpensive natural drinks. Some of the beverages available through this club include energy drinks, sports drinks, as well as drinks that are specific to relaxation.
Members are able to order natural beverage products directly from this online hub. In order to grow the service and make it as enticing as possible to all users, the buying club gives people the chance to refer friends and family to join in order to earn a 10% referral fee. With enough referrals, users have the potential to get their natural product orders for free.
On top of this incentive, each time a bulk order is placed, the Natural Beverage Buying Club initiates a $1,000 giveaway to members. These two strategies speak to a Hispanic consumer's desire for quality flavor and nutrition, as well as cost savings.