Nordstrom's 'Fashion Ambassador' program might sound like something that targets bloggers or style influencers, but it goes after an entirely different group—high school students.
Through this educational program, students are introduced to the world of retail fashion through behind-the-scenes events, hands-on projects and guidance from leaders in the business. Nordstrom even promises "Influence over Nordstrom buyers," which will be beneficial to the brand's need for fresh perspectives and a young person's desire to have having their voice heard and their ideas respected. Branding the program's members as ambassadors over interns certainly helps to increase its appeal to ambitious young high school students.
This program's investment in a student's personal and professional development should play a significant part in simplifying the onboarding and training process for those who wish to pursue a future career with Nordstrom.