This Beck's Beer Bottle Comes With a 360-Degree Camera Lens

 - Jun 13, 2016
References: campaignlive & petapixel
This special-edition Beck's beer bottle has a camera lens and will be a special giveaway for Beck's fans on Facebook.

The beer bottle's 'CapCam' is a camera lens attached to the beer cap and can be taken off and attached to people's smartphones. The bottle cap is a 360-degree camera so it can be used to take panoramic-style videos of gatherings. This special-edition Beck's beer bottle was designed for summer months where camping, parties and beach outings are rampant and was intended to capture "moments shared with close friends."

This special-edition beer bottle is an excellent way for Beck to market itself as a go-to summer beverage that embraces and celebrates fun summer activities.