This beer glass design from Cobra introduces a new way to pour beer that creates the perfect pour with just the right amount of head.
The beer glass design was created wth help from professors at Birmingham University and Imperial College, who were able to offer advice on hydrodynamics and fluid mechanics. The final design of the glass is meant to enhance the smoothness of a pour and at the same time, create a "whirlpool effect" that releases both flavor and aroma.
The new piece of glassware is set to be produced and released this summer, and supported by a campaign that reiterates the Cobra brand beer as 'Impossibly Smooth.' The inventive new drinking glass is being touted as "The biggest innovation in pouring since gravity."
Engineered Beer Glasses
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Cultured Beer Glasses
Beer Glass Guides
Optimistic Pint Glasses
Irish Brew Rituals
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Cobra's Beer Glass Design Uses Hydrodynamics to Create the Perfect Pour
- By: Laura McQuarrieJun 15, 2016