Jason Markk is a Los Angeles-based store that is set to make temporary roots in New York City with a new professional sneaker-cleaning service pop-up.
The pop-up store will be styled like a beauty salon, with a menu that offers a range of services from undersole cleaning to insole deodorizing and lace refreshing. Services range from just $5 to $65 for the most expensive package. When it comes to cleaning, Jason Markk's "SCTs" (Sneaker Care Technicians) carefully assess the needs of a shoe and its fabrication and get to work restoring the condition of the shoe with 98% natural ingredients.
There are other shops of this type being favored in the fashion and footwear segments and beyond that provide tips for care and repair post-consumption.