HSW is a refreshing, hydrating and sparkling canned beverage line that's infused with the invigorating essence of ginseng, allowing consumers to savor the time-honored benefits of traditional Korean wellness.
Korean red ginseng is revered for its ability to boost blood circulation and enhance energy, and its benefits are now easier than ever to appreciate with blends that combine this hero ingredient with honey or sweet and spicy ginger. In the line, available varieties include cool and refreshing Vital Punch, Sustainabili-Tea and Rechargeabili-Tea.
Korea Ginseng Corp newly introduced its summer menu at the CheongKwanJang Ginseng Museum Café in New York City and at this one-of-a-kind NYC café, visitors can now get the vital tonic on draft. Additionally, the HSW beverage line can also be found at retail locations.
What's Driving This Trend
- Sparkling Ginseng Drinks
- Innovation opportunity: capitalize on the trend of functional beverages by creating new flavor combinations with ginseng and other traditional wellness ingredients.
- Ginseng Beverage Line
- Innovation opportunity: expand the reach of traditional herbal remedies and wellness practices by introducing a ready-to-drink beverage line that is widely marketable and accessible.
- Herbal Energy Drink
- Innovation opportunity: develop a natural energy drink that incorporates herbal ingredients like ginseng and ginger to provide an alternative to chemical-laden energy drinks.
Who This Affects Most
- Beverage
- Innovation opportunity: create and market non-alcoholic functional beverages using traditional herbal remedies and wellness ingredients like ginseng.
- Wellness and Health
- Innovation opportunity: focus on traditional wellness and health practices and introduce them to new markets through products like ginseng infused beverages.
- Café and Restaurant
- Innovation opportunity: introduce a unique, herbal-inspired beverage program by incorporating Korean red ginseng and other traditional wellness ingredients into the menu.
