Creative agency Biggie Smalls created these self-promotional 'Big Poppa' packaging tubes as a way to win over the hearts of new clients. The agency describes that it "created [its] very own trojan horse, disguised as three irresistible donuts."
Inside the all-pink tube are three glazed donuts that were deliberately stacked in a way that separated the donuts with cardboard plates to aid with eating. These plates also doubled as a way for prospective new clients to learn about what Biggie Smalls could offer with short blocks of text printed on them.
Each donut from Biggie Smalls was branded in a way that emphasized the agency's offerings. For instance, names of the sweet treats included the strawberry Full Fat Strat, the Crispy Creative chocolate flavor and the Sugar-Topped Service vanilla donut.
What Makes This Trend Stand Out
- Promotional Packaging
- Opportunity for businesses to create unique packaging that doubles as a promotional tool.
- Interactive Branding
- Opportunity to engage customers through interactive branding elements.
- Creative Food Presentation
- Opportunity to present food in innovative and attention-grabbing ways.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity to create promotional packaging that grabs attention and leaves a lasting impression.
- Food and Beverage
- Disruptive innovation opportunity to use creative food presentation as a marketing tool.
- Graphic Design
- Disruptive innovation opportunity to incorporate interactive branding elements into packaging design.
