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Taoist Wine Branding

Guizhou Hua Dan Winery's Healthy Wine Promotes Longevity and Balance

— June 8, 2016 — Marketing
Guizhou Hua Dan Winery is a Chinese beverage brand, specializing in healthy wine options that promote longevity and wellness. Inspired by the Taoist health theory of "improving body functions in order to achieve inner balance," this collection of delicious wine mimics high-end beauty supplements. Designed by Shenzhen-based creative studio Unidea Bank, the wine's packaging is as narrative as it is striking.

Consisting of four bottle designs that blend traditional and modern elements, the healthy wine collection will appeal to those looking to indulge without the guilt. Its striking bottle labels each feature different symbolism -- from a deer, the Chinese symbol for fortune and good luck to a young woman, used to represent grace and poise.

In addition to its detoxifying features, this wine collection is even said to help drinkers get a better night's sleep and its vivid packaging is reflective of these and many more health benefits.
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