Last fall, King Blue enlisted the help of the creative firm Pesign to create a new bottle design for its blueberry wine. Blueberry wine is extremely popular in China and has been a best seller for many years now. To ensure that its products remain relevant, King Blue gave its blueberry wine a subtle, yet modern update.
The new branding for King Blue blueberry wine is a simple, yet elegant design that alludes to the wild blueberries used to make the product. The bottle itself is black, which serves as a clean background for the graphics featured on the front. The image consists of a stylized vine of wild blueberries complete with flowers on the ends. The artistic design is meant to draw a connection to nature and remind consumers of the sweet, natural ingredients used to make the wine.
The packaging concept for King Blue blueberry wine demonstrates how minimalist graphics and contracting colors can be used to make a product stand out in a unique way.