YILI's limited edition mineral water packaging draws inspiration from nature and is conceived by creative agency Brandimage. The Singapore-based agency adorned each of the brand's transparent and simplistic bottles with a botanical motif that celebrates Guangdong -- the region where its contents are sourced from.
Adorned with images of flowers and herbs that are native to Guangdong, each of these bottles captures a viewer's eye and is designed to appeal to a younger demographic. "The inspiration behind the Yili bottle design was Guangdong itself. Our strategy, Follow the Rhythm of Nature, comes from the natural beauty of China’s 24 annual solar seasons," said Steve McGinnes, managing director Brandimage Asia when describing the project.
This mineral water packaging is a fresh and contemporary take on a classic bottle design and will appeal to Guangdong residents, familiar with its botanical symbols.
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This YILI Mineral Water Packaging is Inspired by Guangdong Botany
- By: Jana PijakJun 6, 2016