The brand identity for Ingham, a company focusing on healthy frozen food alternatives, has taken on a cleaner, more fresh aesthetic to embrace this mission. Yet more than this, the designers behind the new look wanted to inject more life into the brand in general. They share, "The existing Ingham range was lacking excitement and failed to engage consumers at point of purchase."
Redesigned by Jam&Co Design Pty Ltd, the Ingham food packaging is meant to appeal to today's health conscious consumer through a modern aesthetic that is full of white space and great photography. With playful typography and smart descriptions, the Ingham brand now stands out from the crowd. The designers write, "The result was a big win for Ingham, reinstating them as a trusted, innovative brand within a highly competitive market."