The Jaf Tea branding relies on stylistic text and numerical symbols that are fused with brightly colored backdrops. The brand identity for Jaf Tea's 'Single Estate' flavor range is the work of Moscow-based creative agency openmint who categorizes each tea type with a different box color.
Synonymous with quality and authenticity, Jaf Tea is a 70 year old brand that informs consumers about its product with the help of its creative packaging. In addition to spotlighting different flavors and ingredients, this tea branding also shares data about the region in which different teas are grown as well as their grade.
Packaged in nostalgic tins that are made modern, Jaf Tea's products will appeal to the brand's loyal consumers while also catching the attention of design-conscious Millennials with an appreciation for healthier alternatives to their morning cup of coffee.