Pesign Design's brand identity for Qian`s Gift Organic Rice draws inspiration from the past and is reflective of China's history and culture. The old world packaging concept consists of rice paper and rope bags that are each accented with hand-stamped patterns. These graphics are reminiscent of vintage porcelain motifs, often used to adorn vases or decorative tiles.
These indigo patterns adorn a neutral paper backdrop and are also accompanied by a brand logo as well as an additional crimson authenticity stamp.
Based in ShenZhen, China, the Pesign Design team introduces modern consumers to packaging that is reflective of its nation's rich history. The vintage-themed packaging embodies an old world aesthetic and speaks to the authenticity and quality that is associated with the Qian's Gift food brand.