Rather than requiring consumers to have their own picnic cooler, this Sangría Lolea packaging design functions as an ice bucket that can be taken on the go. As well as serving as a handy way to transport a grouping of product bottles, this portable Lolea Picnic kit includes everything needed for an afternoon or evening outdoors—eight drinking straws, eight lightweight glasses, an ice bucket and eight miniature Sangría Lolea bottles in both white and red wine types.
Consumers who purchase portable products for on-the-go convenience are also able to easily partake in al fresco dining and outdoor activities with products like this one that can easily be carried around in public. The simplicity aims to elevate traditional picnics and appeal to the Millennial demographic.
Sangría Lolea has experimented with different picnic packs in the past, but this design is one of the most lightweight and comprehensive kits to date.