To help satisfy a growing demand for on-the-go food, Cranswick Food partnered with WHSmithe and Fresh to Store to create 'Munch' prepared sandwiches and foods to satisfy commuters.
Set to launch nationwide in the UK in 400 stores including airports, rail stations and hospitals, the 'Munch' brand features fresh packaging designed for the on-the-go consumer. Food options created by the 'Munch' brand will provide a wide array of choices for consumers looking for a quick bite to tide them over till their next meal, to a premium meal.
The 'Munch' prepared sandwiches and foods help to address the growing number of consumers in the market who are eating food while they are on-the-go. We'll likely continue to see brands either augment their current offerings or create new product lineups to help satisfy the shift.