The smoothie brand Raw Blend provides nutritious snacks for health-conscious consumers, while also offering convenient and endearing packaging.
There are four different blends in the collection all of which are vividly hued and offer varying ingredients. The orange smoothie contains cinnamon, dates, almond milk, banana and flaxseed, the pink contains strawberry, orange, banana, raspberry and watermelon, the purple contains blueberry, vanilla, banana and chia seeds while the green contains avocado, kiwis, spinach, orange and kale. Each of the products provide plenty of nutritional benefits. The bottles come in small, hand-sized jars and their labeling features abstract shapes that reveal the unique texture of each individual smoothie.
Raw Blend's use of color, dynamic flavors and wholesome ingredients makes them the perfect on-the-go beverage.
Why This Trend Is Growing
- Convenient Packaging
- There are opportunities for disruptive innovation in creating convenient packaging for nutritious snacks and beverages like Raw Blend's smoothies.
- Vivid Hued Blends
- Developing unique and visually appealing blends like Raw Blend's colorful smoothies can disrupt the health-conscious beverage industry.
- Abstract Labeling
- Disruptive innovation can be achieved by designing abstract labeling that showcases the unique texture and ingredients of products, as demonstrated by Raw Blend's smoothie jars.
Industries Being Reshaped
- Smoothie Industry
- The smoothie industry can benefit from disruptive innovation in packaging and product development, exemplified by Raw Blend's nutritious smoothies.
- Beverage Packaging Industry
- The beverage packaging industry has opportunities for disruptive innovation in creating convenient and visually appealing packaging, inspired by Raw Blend's smoothie jars.
- Healthy Snack Industry
- The healthy snack industry can be disrupted by creating visually appealing and nutritious on-the-go snacks, similar to Raw Blend's smoothies.
