Being that products designed for a healthier lifestyle can often be difficult to convey to consumers, the Twinings healthy teas packaging takes a more artistic approach. Instead of being emblazoned with benefits or other information, the various health teas from Twinings feature branding that is focused on experiences and feelings.
Designed by BrandOpus as a branding design for the Swiss market, the Twinings tea packaging features bespoke illustrations that look almost like watercolor creations. This draws a comparison between the product and the experience, which is often hard to do when it comes to a product that's intended for a healthier lifestyle.
The various Twinings healthy teas packaging is approachable and charming to help make a statement in a burgeoning area of the beverage market.