Veggie and fruit smoothies are becoming wildly popular with health-focused consumers looking for ways to help boost their nutrient intake. As such, the 'SER!OUS' Smoothies brand looks to offer an extremely easy way to create the perfect smoothie by the glass.
While many people often make smoothies in a freestyle manner, 'SER!OUS' Smoothies enables one to simply pour the contents into a blender, turn it on and have the perfect beverage. Coming in several flavor options, 'SER!OUS' Smoothies help to satisfy a growing number of consumers who are looking for convenient ways to maintain good diet and health.
The 'SER!OUS' fruit smoothie packaging and branding is the design work of Curious Design of New Zealand and identifies all ingredients visually to make it an easy choice for consumers in the frozen food aisle.
What's Driving This Trend
- Convenient Smoothie Kits
- The rise of convenient smoothie kits cater to health-focused consumers looking for quick and easy ways to make nutrient-rich smoothies.
- Freestyle Smoothie Making
- The trend of freestyle smoothie making is disrupted by 'SER!OUS' Smoothies, which offers a pre-packaged solution for those who prefer a more structured approach.
- Visual Ingredient Identification
- The packaging design of 'SER!OUS' Smoothies focuses on visually identifying all ingredients, providing a convenient choice for consumers in the frozen food aisle.
Who This Affects Most
- Health Food
- 'SER!OUS' Smoothies taps into the growing health food industry, offering a convenient option for health-conscious consumers.
- Frozen Food
- 'SER!OUS' Smoothies disrupts the frozen food industry by providing a visually appealing and easy-to-use fruit smoothie kit.
- Packaging Design
- Curious Design's work on 'SER!OUS' Smoothies packaging presents disruptive opportunities in the field of innovative packaging design for food products.
