As the lifestyle and dietary preferences of consumers continues to change, a number of futuristic food products are setting a new standard for the industry. Whether it is innovative ingredients or cutting-edge packaging, it is clear that consumers are eager for food products that fit their changing needs.
One of the biggest shifts in the food industry is the popularity of global ingredients that were previously unheard of among non-residents. For instance, the curdled dairy product Quark has recently found its way from Europe into the fridges of North American consumers thanks to companies such as Misha Quark and its Spoonable Cheese cups. Similarly, the Central American purple-hued porridge Pinole is quickly becoming a hit among health-conscious foodies thanks to Purely Pinole's instant breakfast packets.
Beyond innovative ingredients, there is also a rise of futuristic food products in unique formats. For instance, KIND is selling smoothies that have been pressed into bar format for handy, on-the-go-snacking, while MightyBee is flash-freezing coconut meat to remove the hassle of buying fresh coconuts. Even the age-old breakfast of instant oatmeal has received an upgrade in the form of Oats Overnights that can be prepared directly in the bag without heat.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
