Fruit and cheese are companions that are often lined up side-by-side on decadent sampling platters, but Kyubu is the name of a brand that's bringing these two ingredients closer than ever in the form of compact snack cubes.
Kyubu's fruit-and-cheese cubes are branded as "Japanese-style cheese cubes" that comes in a variety of inventive flavors like Strawberry, Orange Yogurt, as well as Chocolate & Almond and Nacho. These unique cheese products are first being released through supermarkets in Thailand and Singapore.
While it's been found that Asians eat less than 10% of the world's cheese, consumption of this dairy product is rising as cheese consumption is expected to reach about 1.65 million tons in Asia by 2020.
Key Themes Behind This Trend
- Fruit-and-cheese-combination-snacks
- Kyubu's unique fruit-and-cheese cubes can be a disruptive innovation opportunity in the snack industry and may generate demand for other creative combination snacks.
- Inventive-cheese-flavors
- Kyubu's inventive cheese flavors such as Strawberry, Orange Yogurt, Chocolate & Almond, and Nacho can inspire other food manufacturers to come up with unique and marketable flavors.
- Increased-cheese-consumption-in-asia
- The rising consumption of cheese in Asia presents a growth opportunity for dairy product manufacturers to tap into this market and offer more cheese-related products.
Where This Applies
- Snack
- Kyubu's fruit-and-cheese cubes can be a disruptive innovation in the snack industry by creating a new subcategory of combination snacks that may appeal to a wider market.
- Food Manufacturing
- Kyubu's inventive cheese flavors can inspire food manufacturers to expand their product lines and reach new markets with creative and unique flavors.
- Dairy Product
- The rising demand for cheese in Asia presents a growth opportunity for dairy product manufacturers to expand their operations in this market and provide more cheese-related products.
