Smashmallow is looking to revitalize the confectionery category with gourmet snackable marshmallows. While marshmallows are nothing new, the sugary sweet cubes are usually enjoyed in hot drinks or baked inside of desserts. Now there is a brand making flavored marshmallow that are specifically designed for snacking.
Smashmallow is new brand from the Sonoma Brand incubator. The Smashmallow range consists of gourmet marshmallows in unexpected flavors such as Cinnamon Churro, Toasted Coconut Pineapple and Root Beer Float. To set the sugary treats apart, the new marshmallows feature a distinctive square shape instead of the classic cylindrical design. The snacks are also lightly sweetened with cane sugar to make them a healthier choice.
The new snacking marshmallows are likely to appeal to those looking for a way to indulge in something sweet without the guilt.