To play up the name of its product, Govinda's 'BackPacker' raw snacks are packaged in shapely containers that are sculpted to look like real bags. The front of the backpack-inspired packaging design includes illustrations of pockets, which contain depictions of the ingredients used in the product, as well as a shot of the final raw and vegan snacks themselves. One of the other charming details is a buckle and a top flap, creating a closure system that imitates the way fabric bags are opened.
As for the products themselves, the BackPacker snacks from Govinda come in a variety of healthful flavors, including cacao, lemon, ginger and carrot, which are powered by a few superfood ingredients like lucuma and chia seeds.
Backpack-Shaped Snack Branding
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