To play up the name of its product, Govinda's 'BackPacker' raw snacks are packaged in shapely containers that are sculpted to look like real bags. The front of the backpack-inspired packaging design includes illustrations of pockets, which contain depictions of the ingredients used in the product, as well as a shot of the final raw and vegan snacks themselves. One of the other charming details is a buckle and a top flap, creating a closure system that imitates the way fabric bags are opened.
As for the products themselves, the BackPacker snacks from Govinda come in a variety of healthful flavors, including cacao, lemon, ginger and carrot, which are powered by a few superfood ingredients like lucuma and chia seeds.
Key Themes Behind This Trend
- Backpack-inspired Packaging Design
- Brands can explore playful and unique packaging designs, inspired by everyday objects, to capture consumer attention and playfully communicate brand messaging
- Raw and Vegan Snacks
- Raw and vegan snacks have potential to appeal to consumers looking for healthful and sustainable food options
- Depictions of Ingredients on Packaging
- Including depictions of ingredients on product packaging can communicate the naturalness of a product and help foster trust with consumers
Where This Applies
- Food and Beverage
- Businesses in the food and beverage industry can explore unique and playful packaging designs to differentiate their products and appeal to consumers looking for healthful and sustainable snack options
- Plant-based Foods
- Plant-based food companies can leverage the growing interest in raw and vegan snack options to expand their product lines and reach new consumers
- Superfoods
- Businesses using superfoods as ingredients can highlight their healthful properties and natural origins by including depictions of them on product packaging, building consumer trust and increasing product appeal
