The Godiva Chocolate Brand is Taking on a New Image

 - Dec 7, 2016
References: pearlfisher & thedieline
Godiva chocolates are some of the most well-known and popular on the market, and the company enlisted the creative agency 'Pearlfisher New York' to revamp the chocolate brand's imagery.

Although the brand is highly recognizable and associated with affordable luxury, the people behind Godiva chocolates wanted to create a vision that "stands out as the gold standard on the shelf." The resulting branding uses photography that reveals the various ingredients that the packaging contains – always with a chocolate drizzle and a distinct color. The chocolate packaging is able to offer a look that is elegant and youthful at the same time.

The redesign of some of Godiva's luxury chocolates ensures that the brand is able to maintain its position as a high quality but affordable product in stores.