Progresso is a brand that has been around for over a century, so the latest rebranding of the soup cans from the company aims to help continue a legacy committed to quality.
Developed by the Hornall Anderson creative agency, the new Progresso branding is focused on conveying the health information to the consumer. Being that many consumers are on the hunt for products that suit their healthy lifestyle more than ever, the labels make this information apparent from the start.
Aside from appearing on the soup cans, the Progresso rebranding will also be seen across the other products from the brand including bread crumbs and other food goods. The Progresso packaging rebranding will be hitting store shelves in the coming late fall/early winter season.