The ROM's 'Viva Mexico!' Show Spotlights Artifact and Cultural Garb
Jana Pijak — January 12, 2017 — Art & Design
References: rom.on
The ROM's 'Viva Mexico!' exhibit aims to expose Toronto's art lovers to the nation's rich history and heritage with a range of cultural clothing items, handmade jewelry pieces and textile displays. Showcasing the artistry and craftsmanship behind each item, the exhibit will appeal to history buffs as well as those studying fashion design and construction techniques.
The show is sponsored by Mexico's tourism board and is currently on display at the Royal Ontario Museum's textile wing. Spotlighting artifacts ranging from the 1940s to the 1960s, this exhibit is a celebration of culture, creativity and Mexican iconography.
In addition to exploring the nation's signature style aesthetic, this exhibit also dives into historic embroidery, beading and weaving practices, illustrating how culture can influence fashion's ongoing evolution.
The show is sponsored by Mexico's tourism board and is currently on display at the Royal Ontario Museum's textile wing. Spotlighting artifacts ranging from the 1940s to the 1960s, this exhibit is a celebration of culture, creativity and Mexican iconography.
In addition to exploring the nation's signature style aesthetic, this exhibit also dives into historic embroidery, beading and weaving practices, illustrating how culture can influence fashion's ongoing evolution.
Trend Themes
1. Cultural Clothing Preservation - Opportunity to innovate in the areas of textile preservation, heritage conservation, and digitization of cultural clothing archives.
2. Cultural Fashion Education - Disruptive innovation opportunities in fashion education include exploring cultural fashion design techniques and histories and incorporating them into mainstream curriculums.
3. Cultural Tourism - Creating cultural tourism experiences with a focus on local craft and artisanal practices is an untapped market for innovation opportunities in the travel and tourism industry.
Industry Implications
1. Museum and Exhibit Design - Creating immersive and interactive museum and exhibit experiences around cultural clothing artifacts, their histories and origins can provide new opportunities to attract and engage audiences.
2. Fashion and Textile Manufacturing - Incorporating cultural design and construction techniques into modern fashion and textile manufacturing can create a market for unique, ethically produced and sustainable garments.
3. Tourism and Hospitality - Creating curated, culturally authentic travel experiences that engage local artisans and craftspeople can create innovative tourism and hospitality opportunities in untapped markets.
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