The dramatic new #RuleYourself Under Armour campaign focuses on the hours of training each elite athlete has put into their craft. The commercial stars three athletes at the top of their game; NBA MVP Steph Curry, PGA champion Jordan Spieth and American Ballet Theater principal dancer Misty Copeland.
The dynamic campaign seeks to highlight that each athlete is no more than the sum of their training efforts. Featuring mesmerizing armies of each athlete, Curry, Spieth and Copeland are shown with many clones of themselves perfecting their moves.
The 60-second ad spot brings the brand's high-performance athletics gear into the spotlight, positioning its footwear, equipment and apparel as crucial catalysts in the rigorous training regime of each star.