Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nike's 'Last Game' Animated Soccer Film Stars Cristiano Ronaldo and Neymar

 - Jun 5, 2014
References: nikeinc & bbfc
One June 9, Nike will be launching the 'Last Game' animated soccer film, which will cap off a quartet of short films released in recent weeks featuring Cristiano Ronaldo, Neymar and Zlatan Ibrahimovic.

Each of the clips exist in a surreal animated film world created by Nike, Passion Pictures and the Wieden + Kennedy ad agency. The film tells the tale of a world where the sport of soccer has become too safe and measured and has lost its beauty and element of risk-taking. Only the world's greatest and most exciting, bold players -- like Ronaldo, Neymar and Ibrahimovic -- can save the game from extinction.

The film will convey the idea that predictability, caution and uniformity should never rule the roost when it comes to soccer, since the true heart and soul of the sport involves creativity, risk-taking and the bravery to try something new.

'Last Game' will be released on Nike's website on June 9.