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24 Inspirational Ads

From Inspirational Makeup-Removing Ads to Amputee Soccer Player Ads

— July 12, 2014 — Marketing
Inspirational ads are becoming an increasingly popular choice for advertisers looking to tug at viewer's heart strings rather than simply pushing a product on them.

Often times, inspirational ads work by showcasing the incredible, against-the-odds achievements of people who managed to overcome a big challenge. This is a common theme in ads for sports-themed products, which often try to associate the product with say a disabled athlete who achieved great things despite their disability. The theme of the unlikely hero is a popular one in inspirational ads.

Occasionally, the central characters in the ads don't even have a direct relationship with the product being advertised. However, the clever use of tag lines and storytelling enables skilled advertisers to link their product with inspirational people.
5.6
Score
Popularity
Activity
Freshness
25
Endearing Racecar Campaigns
Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
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24
Heroic Soccer Nerd Films
Heroic Soccer Nerd Films
This Pepsi World Cup Short Film Was Directed by Idris Elba
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23
Thrilling World Cup Ads
Thrilling World Cup Ads
This ESPN World Cup Ad Highlights Soccer's 'Homecoming' to Brazil
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22
Patriotic Athletic Win Ads
Patriotic Athletic Win Ads
Andy Murray's Wimbledon Win Sparks Patriotic Ads
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21
Amputee Soccer Player Ads
Amputee Soccer Player Ads
These Inspirational World Cup Ads Share an Amputee Soccer Player’s Story
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20
Iconic Reel-Reminiscing Ads
Iconic Reel-Reminiscing Ads
Volkswagen ‘See Film Differently’ Campaign Reiterates Pop
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19
Inspirational Search Engine Campaigns
Inspirational Search Engine Campaigns
'Bing is for Doing' Tells Story of Snowboarder Kevin Pearce
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18
Heart-Racing Hacker Campaigns
Heart-Racing Hacker Campaigns
Microsoft XBox 'Kinect Effect' Ad Opens a World of Dreams
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17
Rebellious Combat Boot Commercials
Rebellious Combat Boot Commercials
The Dr Marten SS14 Campaign is Rebellious
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16
Empowering Female Toy Ads
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
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15
Athlete Encouragement Ads
Athlete Encouragement Ads
The Marc Herremans Johnny Walker Ad is Inspiring
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14
Heartwarming World Cup Ads
Heartwarming World Cup Ads
This Spanish World Cup Ad Brings Star Players Closer to the Public
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13
Female-Empowering Ads
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
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12
Celebrity Female Empowerment Ads
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
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11
Prevailing Athletic Commercials
Prevailing Athletic Commercials
The Canadian Paralympic 'Unstoppable' Commercial Inspires
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10
Uplifting Friendship Beer Ads
Uplifting Friendship Beer Ads
Guinness Propounds the Virtues of Friendship in its Beer Commercial
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9
Inspirational Makeup-Removing Ads
Inspirational Makeup-Removing Ads
Dermablend's 'Camo Confession' Proves Beauty is on the Inside
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8
Inspirational Travel Videos
Inspirational Travel Videos
Casey Neistat Knows How to 'Make It Count'
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7
Epic Soccer Wear Ads
Epic Soccer Wear Ads
The Nike Soccer Ad Celebrates a New French Team
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6
Rebellious Coffee Campaigns
Rebellious Coffee Campaigns
Nescafe 'Live Out Your Boldness' Targets Chinese Market
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5
Motivating Workout Ads
Motivating Workout Ads
The 'miCoach Says' Commercial Will Make You Want to Get Fit
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4
Patriotic Free-Spirited Fashion
Patriotic Free-Spirited Fashion
Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection
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3
Youth-Inspiring Campaigns
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
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2
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
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1
Stirring Paralympics Ads
Stirring Paralympics Ads
Ray Grassi and Stephanie Dixon are Inspiring in the Campaign by Bbdo
<