Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Volkswagen ‘See Film Differently’ Campaign Reiterates Pop

 - May 30, 2012
References: youtube & fastcocreate
In the latest Volkswagen ‘See Film Differently’ ad campaign, it is shown that the iconic car company is not just all about cars—in fact, the company is pop-culture savvy, with this advertisement featuring a rendition of the famous Hopkin’s Hiss in ‘Silence of the Lambs.’

Some of us may not know but many times, iconic catchphrases from movies were actually unscripted. This is the theme of the new ad campaign from Volkswagen, as they imagine where the inspiration for such golden moments were to come from. Specifically in this ad, the eerie hiss that Hopkin ad-libs in Silence of the Lambs is portrayed to be a mockery of an equally creepy make-up artist on set.

A creative way to show Volkswagen’s devotion to independent cinema across the UK, the car company ad entertains fans and impresses potential customers.