The startup toy company GoldieBlox won itself a Super Bowl Ad through the Inuit competition. GoldieBlox is a company that makes toys to teach girls about engineering. In a society where girls are taught to brush Barbie's hair and value shopping from a young age, it's refreshing to have intelligence marketed to young girls. Engineering is a traditionally male dominated profession, but the GoldieBlox advertisement is trying to change the industry's future employment demographic.
GoldieBlox toy company is attempting to capture the interest of young girls in subjects like math, science, engineering and technology. In a world where construction toys have been considered "boys' toys," GoldieBlox has brilliantly created construction toys from the female perspective. GoldieBlox toy company aims to "disrupt the pink aisle" in toy stores and inspire the future generation of female engineers. The advertisement and marketing concept was so good it won a slot in the Super Bowl 2014. The Super Bowl slot is a huge achievement for the start-up toy company and an even larger victory for young females of our future.