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Empowering Female Toy Ads

The GoldieBlox Toy Company Creates Toys for Female Innovators

— February 3, 2014 — Life-Stages
The startup toy company GoldieBlox won itself a Super Bowl Ad through the Inuit competition. GoldieBlox is a company that makes toys to teach girls about engineering. In a society where girls are taught to brush Barbie's hair and value shopping from a young age, it's refreshing to have intelligence marketed to young girls. Engineering is a traditionally male dominated profession, but the GoldieBlox advertisement is trying to change the industry's future employment demographic.

GoldieBlox toy company is attempting to capture the interest of young girls in subjects like math, science, engineering and technology. In a world where construction toys have been considered "boys' toys," GoldieBlox has brilliantly created construction toys from the female perspective. GoldieBlox toy company aims to "disrupt the pink aisle" in toy stores and inspire the future generation of female engineers. The advertisement and marketing concept was so good it won a slot in the Super Bowl 2014. The Super Bowl slot is a huge achievement for the start-up toy company and an even larger victory for young females of our future.
Trend Themes
1. Female Empowerment Toys - GoldieBlox aims to disrupt traditional gender roles in toys and inspire young girls to pursue careers in engineering.
2. Gender-inclusive Toy Market - GoldieBlox's marketing strategy challenges the gender norms in the toy industry and opens up new opportunities for gender-inclusive toy brands.
3. Promoting STEM Education for Girls - GoldieBlox's focus on science, technology, engineering, and math (STEM) education for girls highlights the growing need to bridge the gender gap in these fields.
Industry Implications
1. Toy Manufacturing - Toy companies can explore the market potential of creating gender-inclusive toys that empower young girls and promote STEM education.
2. Advertising and Marketing - Marketers can learn from GoldieBlox's successful advertising campaign that challenges traditional gender stereotypes and captures the interest of young girls.
3. STEM Education - Educational organizations can develop programs and resources that encourage and support young girls in pursuing STEM education and careers.
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