Nike gave filmmaker Casey Neistat an undiscolsed amount of money and told him to make a film about their 'Nike Fuelband' following the theme of 'Make it Count.' Instead of using the money to make some regular commercial, Neistat used the money to travel the world for 10 days with his friend Max while filming their adventures.
Neistat and Max jumped from airplane to airplane and, in 10 days, managed to go to Paris, Egypt, South Africa, The Vatican, Rome, Bangkok and tons of other destinations. Once finished the trip, the footage was then edited, uplifting music was added, famous quotes were thrown in and the result was a inspirational film that make one want to get outside and see the world. On the trip Neistat even got the words "Do More" tattooed on his arm.