Richard Sherman is a football player who speaks his mind, and this has often gotten him into trouble with the media. However, his confidence and honesty are also what make him an excellent football player, which is why Nike decided to celebrate his unique personality with an ad campaign that encourages athletes to aim for the very top.
The ad features a Richard Sherman quote being taken out of context and leading to a media firestorm.
In addition to the protagonist Richard Sherman, the ad also features cameo appearances from Johnny Manziel, Victor Cruz, Ndamukong Suh and other football players.
According to Sherman himself, the ad campaign "speaks to the fact that the bar is continually being raised, which means I need to constantly elevate my training to meet my own expectations."