Now that the 2014 FIFA World Cup is underway in Brazil, football fans all over the world are glued to their TVs, phones and apps for World Cup updates. In an effort to keep World Cup fans from missing a beat, Transport for London partnered with the ESPN FC football site to bring Dot Matrix Indicators (DMIs) to over 140 London underground stations. Additionally, information will also be relayed to commuters via Electronic Service Update Boards (ESUBs), located at underground entrances.
As the games happen, the digital boards will communicate news from the matches, as well as recap the events in the mornings and evenings. With England in the soccer tournament, you can bet that there will be plenty of eyes on these signs over the next while.
What's Driving This Trend
- Real-time Sports Updates
- Opportunity to develop real-time sports update technologies for public transportation systems.
- Digital Signage Integration
- Disruptive potential in integrating digital signage with transportation systems to provide relevant and timely information.
- Interactive Commuter Experience
- Opportunity to enhance the commuter experience by providing interactive displays with sports updates.
Who This Affects Most
- Transportation
- Disruptive innovation opportunities in integrating digital signage technology with transportation systems.
- Sports Media
- Opportunity to collaborate with transportation authorities to deliver real-time sports updates to commuters.
- Digital Signage
- Opportunity to provide digital signage solutions to transportation systems for displaying real-time information.
