MTV recently teamed up with rapper A$AP Ferg to produce a Snapchat series documenting his work. While many brands have begun using Snapchat as a way to engage with younger consumers, this marks the first time that a company will be using the platform to show a documentary series.
The new documentary will be titled 'MTV Snapchat Docs: Art/Life/A$AP Ferg' and it will be part of MTVs emerging artists showcase at SXSW. The documentary will be filmed in 10-second increments, which viewers will be able to watch on MTV's Snapchat story. Because each segment is so short, the documentary will essentially reveal a day in the life of A$AP Ferg.
The new Snapchat series reveals how brands are using the platform to provide fans with content that would not normally fit traditional mediums such as television.
Why This Trend Is Growing
- Short-form Content
- The rise of short-form content on platforms like Snapchat presents opportunities for brands to engage with audiences in a quick and concise manner.
- Branded Documentaries
- Brands collaborating with artists to produce documentary-style content on social media platforms opens up avenues for storytelling and building brand loyalty.
- Non-traditional Media Distribution
- Using platforms like Snapchat to distribute documentaries and other types of content bypasses traditional media channels and reaches younger audiences directly.
Industries Being Reshaped
- Entertainment
- The entertainment industry can explore the concept of short-form documentary-style content as a means to engage with fans and promote artists.
- Social Media
- The social media industry can capitalize on the demand for short, easily consumable content by integrating features like short-form documentary series.
- Advertising and Marketing
- Brands can leverage the popularity of artist collaborations and social media documentaries to create unique advertising and marketing campaigns.
