MTV recently teamed up with rapper A$AP Ferg to produce a Snapchat series documenting his work. While many brands have begun using Snapchat as a way to engage with younger consumers, this marks the first time that a company will be using the platform to show a documentary series.
The new documentary will be titled 'MTV Snapchat Docs: Art/Life/A$AP Ferg' and it will be part of MTVs emerging artists showcase at SXSW. The documentary will be filmed in 10-second increments, which viewers will be able to watch on MTV's Snapchat story. Because each segment is so short, the documentary will essentially reveal a day in the life of A$AP Ferg.
The new Snapchat series reveals how brands are using the platform to provide fans with content that would not normally fit traditional mediums such as television.
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
Katherine Pendrill — March 16, 2016 — Tech