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Social Media Music Documentaries

This Snapchat Series Will Tell the Story of Rapper A$AP Ferg

— March 16, 2016 — Tech
MTV recently teamed up with rapper A$AP Ferg to produce a Snapchat series documenting his work. While many brands have begun using Snapchat as a way to engage with younger consumers, this marks the first time that a company will be using the platform to show a documentary series.

The new documentary will be titled 'MTV Snapchat Docs: Art/Life/A$AP Ferg' and it will be part of MTVs emerging artists showcase at SXSW. The documentary will be filmed in 10-second increments, which viewers will be able to watch on MTV's Snapchat story. Because each segment is so short, the documentary will essentially reveal a day in the life of A$AP Ferg.

The new Snapchat series reveals how brands are using the platform to provide fans with content that would not normally fit traditional mediums such as television.
Trend Themes
1. Short-form Content - The rise of short-form content on platforms like Snapchat presents opportunities for brands to engage with audiences in a quick and concise manner.
2. Branded Documentaries - Brands collaborating with artists to produce documentary-style content on social media platforms opens up avenues for storytelling and building brand loyalty.
3. Non-traditional Media Distribution - Using platforms like Snapchat to distribute documentaries and other types of content bypasses traditional media channels and reaches younger audiences directly.
Industry Implications
1. Entertainment - The entertainment industry can explore the concept of short-form documentary-style content as a means to engage with fans and promote artists.
2. Social Media - The social media industry can capitalize on the demand for short, easily consumable content by integrating features like short-form documentary series.
3. Advertising and Marketing - Brands can leverage the popularity of artist collaborations and social media documentaries to create unique advertising and marketing campaigns.
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