MTV recently teamed up with rapper A$AP Ferg to produce a Snapchat series documenting his work. While many brands have begun using Snapchat as a way to engage with younger consumers, this marks the first time that a company will be using the platform to show a documentary series.
The new documentary will be titled 'MTV Snapchat Docs: Art/Life/A$AP Ferg' and it will be part of MTVs emerging artists showcase at SXSW. The documentary will be filmed in 10-second increments, which viewers will be able to watch on MTV's Snapchat story. Because each segment is so short, the documentary will essentially reveal a day in the life of A$AP Ferg.
The new Snapchat series reveals how brands are using the platform to provide fans with content that would not normally fit traditional mediums such as television.