The newest array of Snapchat video tools will let snappers make slow motion, backwards and sped-up clips.
Just a month ago, Snapchat released video lenses, the kooky effects tools that let Snapchat users do things like make images of themselves puke up streams of cartoon rainbow. Now, the social media giant has announced more Snapchat video effects. When editing their Snapchat videos, fans of the ephemeral sharing tool will be able to make certain parts of the clips faster, slower or backwards.
Snapchat is succeeding admirably in making its social media platform about more than just peer-to-peer sharing. It's now being used to disseminate brand messaging and celebrity image-building. With these new Snapchat video tools, the company is presumably hoping to attract more sophisticated video creators, such as the army of teen vloggers that currently generate content on YouTube, and their audiences.